New Schedule and New Services!

SEC Football season kicks off on September 1st and largely reduces demand for appointments on Saturdays, so I will be closed on Weekends and opening my appointment hours throughout the week. New Hours are as follows:

  • Mon 12:00-7:15pm
  • Tu/Wed/Thu 10:00am-7:15pm
  • Fri 10:00am-6:30pm

I am considering being open on one Saturday a month for those who are interested in planning ahead. Let me know.

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New Services! I recently took the third level of Craniosacral therapy, which moves into an approached call "SomatoEmotional Release." It is a very gentle, typically very relaxing modality that searches out where the body may be holding onto emotional trauma that leads to chronic problem areas and/or organ dysfunction. It was a very profound and productive class and I found the information and training to be extremely insightful. Furthermore, I picked up a very soft/soothing approach to unraveling problem areas that is extremely gentle and more productive than my typical intense, deep tissue approach. Those clients who have been on the receiving end so far have been impressed with how much more of an enjoyable experience their therapy has been with some of the newer techniques woven into their sessions.

For those who are interested, I have also retaken the Reiki Level 2 Training and signed up for the Master training that will take place in January. Reiki is a soothing/uplifting energy healing technique that is best described as highly spiritual but not necessarily religious. It's an extensive form of "laying on Hands" and intensive prayer where the therapist sends positive energy with loving/balancing intention into the client's main energy focal points or chakras/diaphragms. Honestly, I already weave Reiki into my Craniosacral and SomatoEmotional Release sessions since it's the energy component that really ignites the substantial number of changes that the client's body undergoes. And a small amount of Reiki is done during all of my regular massage/cupping sessions because it has proven so beneficial in amplifying the results. That being said, you are welcome to schedule/request pure Reiki sessions apart from any other service modalities. I have not promoted Reiki services so far and don't really intend to elevate it on my service menu until after the Master training. I have pursue Reiki primarily out of necessity, since negative energy is so easily released and transferred to the therapist and I was suffering from debilitating pain and weakness until I began practicing Reiki and various energy cleansing techniques. For those interested in more details, you may hit me up personally or inquire during your next appointment.

New Changes This March at Serota Massage Therapy!

As usual, I've been working way too hard... but I've got a few things to show for it! Two more classes down. I have recently completed the second level courses of both CranioSacral therapy and Reiki, and they have been added to my service menu and my service descriptions have been updated. I'm happy that these levels come with titles, since I'm now a "Reiki Practitioner" and a "CranioSacral Practitioner." I know it's not remotely important, but I'm excited about that!

There are also several beautifying & toning services that have been added with their own service category. In general, I've given my service menu an overhaul and there are many new options. Maybe you will find something you like!

I have updated my business hours. To prevent insanity, I'm closing on Wednesdays again. I can only work six days a week for so long. Don't like it??? Well... someone should have BOOKED ON A WEDNESDAY! It's the only day that I didn't have a single booking for the next several days out... weeks out... In Fact, there isn't another Wednesday appointment currently on my schedule for viewable eternity. So, I'm taking it off! New hours are:

  • Monday/Tuesday/Thursday: 12pm - 8pm
  • Friday/Saturday: 10am - 6pm
  • Wednesday/Sunday: Closed

And just a side note... I'm coming up on a 9 day personal leave (March 17 through March 25th) that's been notated on my scheduler for the last four months. I will be closed and out of contact (really and truly). It's expected that I will have zero communication ability, so please don't be offended by my extended silence. I am not ignoring you... I have no cell service at all and no ability to respond. You will be able to book any appointment slots through my scheduler for when my business reopens and I will be approving all pending appointments on the 25th.

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Happy December!


I hope that the busy holiday season finds you well! Here are a few things going on at Serota Massage Therapy:

New business hours in effect with Saturday appointments available:

  • M: 12:00 - 8:15
  • Tu/W: 3:00-8:15
  • Th/F: 10:00-7:15
  • Sat: 10:00-5:30

Holiday Special: Get 10% off your service PER every gift certificate you purchase during December. This discount is cumulative with multiple gift certificates purchased at one time. This applies to gift certificates purchased both online and in my office. The discounted service must be used this month.

And lastly, upon entering 2018 and my fourth year of business, there will be a small price increase of $5 per hour of massage services. All other services will be adjusted per that ratio. Cupping blanket prices will remain unchanged. I greatly appreciate all of my clients and your continued support. Please understand that I have been charging $10 below the average independent therapist in Birmingham (including everyone who shares my office suite for YEARS now) and well below the average spa, hotel, and gym rates... and I work far harder than most for quality and continued educational training.


TMJ and Tiered hours!

Hopefully this will be the last schedule change for a while, but I have made some days more convenient for those who prefer morning appointment times and others for after work/evening appointments.

M/Tu/W: 12:00PM to 8:00PM

Th/F: 9:30AM to 6:00PM


TMJ relief massage is now available. If you or anyone you know struggles with chronic jaw, neck, facial pain or migraines in the facial/sinus area, this service may bring substantial relief to their issues.

Here are a few substantial changes happening at Serota Massage Therapy:

NEW CANCELLATION POLICY: I'm still remaining very lenient on my cancellation policy. Those who do not cancel their appointments and do not show up will be expected to pay for the missed appointment in the full amount in the event that they book with me again. Those who cancel in less than 2 hours before their appointment will invoiced for a $35 late cancellation fee.

NEW GIFT CERTIFICATE POLICY: Gift Certificates expire 1 year from the purchase date. Gift certificate sales are non-refundable. In the event that a gift certificate was not used by the giftee, Serota Massage Therapy will contact the buyer via email on the January following the certificate's expiration and present the opportunity for the buyer to use the monetary value towards a service during that month. After that period, expiration is final.

GIFT CERTIFICATES ARE NOW AVAILABLE TO PURCHASE ONLINE. You will no longer need to come to my office to buy a gift certificate and can do so anywhere, anytime at your convenience. I have several options to choose from on website. Here is the link:


I will be closed next week on August 23rd-25th while learning and being certified in TMJ (jaw/neck pain), and will be happy to include this new approach when needed in any of your future sessions. But keep those dates in mind when booking your next appointment. Don't wait until it's too much to book again!

Late July Updates

Website overhaul! Please be patient with my tinkering, but it's long overdue!

My schedule has changed. Currently, I'm working Mon/Tue 12:00-8:00, Wed 2:00-8:00, Thu/Fri 10:00-8:00, and Sat 10:00-6:00. I will be CLOSING on Saturdays when college football season starts. Last year, it went from being packed to dead. This season, I will expand my hours throughout the week, but working Monday through Friday since weekends will have little demand.

Visceral Manipulation Training: I took a class studying how the abdominal organs have a range of motion as well as ligaments/membranes/connective tissues that are also subject to tension. This creates back/side/pelvic referral pains from the inside. It was a surprisingly beneficial course since it solved a personal issue of my side pain, which I assumed was from my oblique/ab exercises... but turned out to be my large intestine anchoring to the inside of the rib cage. I learned a lot.